The Bay of Plenty (Māori: Te Moana-a-Toi) is a large area in the northern coast of New Zealand’s North Island. It stretches from the Coromandel Peninsula in the west to Cape Runaway in the east, a wide stretch of some 259 km of open coastline. The Bay of Plenty Region is situated around this body of water, also incorporating several large islands in the bay. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. 

The Port of Tauranga is the largest port in the country by cargo volume. Agriculture, natural resources and tourism are the major industries. Most (96 per cent) of the region is defined as ‘rural’, with 22% of land usage representing farm land and 38% representing nature reserve land.

The most common agricultural land uses are horticulture, dairy, grazing and sheep farming. Notable horticultural crops include kiwifruit, apples and avocados.

Marine Reach, Justice Reach, YWAM Furnace and Island Breeze are represented in the Bay of Plenty region.